SoGeo Secures €1M in Funding
BlueBubbleLab leads investment to support startup SoGeo
04 JUNE 2010, AMSTERDAM, THE NETHERLANDS
SummarySoGeo, provider of a context aware platform for mobile and web, today announced that it has secured €1M in funding. BlueBubbleLab is the investor group securing this round of funding for SoGeo.
SoGeo is currently developing a location aware information sharing platform and API with social and community features, including a suite of mobile and web apps that interface with it. SoGeo is targeting businesses providing them with a platform they can use to engage with their customers.
SoGeo’s product allows users to explore places around them through their mobile. Users can access location and event related content and receive suggestions based on contextual factors, such as their own location, time, likes and dislikes. New places or spots can be created by users, adding them to the overall personal suggestion engine.
With this funding, SoGeo will continue to improve its product and introduce it to the market. The recently implemented marker based Augmented Reality, which enhances outdoor experiences by making online information available on smartphones through marker recognition is one of the new and innovative functionalities which will be further developed.
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Notes to Editors:
BlueBubbleLab has created a value proposition with investments in Dutch digital media. Focus lies on wired & mobile services with existing business, products and/or services, existing revenue lines and a strong management team in need of growth capital.
BlueBubbleLab will typically invest in companies with services available in the market, a large international growth potential and revenues up to 5 million Euro.
"“We are excited about the value that SoGeo is creating. By bringing the real and online world together through one platform, a whole new world of audience engagement becomes possible. Businesses will be able to strengthen existing audience relations but also reach completely new segments."" Ben van Dongen, partner and co-founder BlueBubbleLab
"“We are working on making this product beneficial to consumers and to content owners at the same time. Content should be available to consumers through mobile in a relevant way and it must be interesting for content owners to be present through such a product. This funding ensures that we continue to develop this product and make it available to businesses and consumers alike.”" Pieter Saman, Managing Director SoGeo