SoGeo, an Amsterdam-based startup, today announced the launch of Whatser. Whatser is a free mobile application that suggests where to go based on places users and their friends like.
By adding their favorite places to their own collection, for example restaurants, museums, bars and shops, users make sure that their list of favorite spots is accessible to themselves and their friends.
Users can follow the collections of friends or other users and collections of official content partners. Whatser suggests spots based on what is included in the user’s own collection and the collections of the people the user follows.
The first content partners include Unlike, Spotted by Locals and LokalEdition. All three provide reviews of city destinations across the world. This content is currently available for free and more content partners will follow soon.
For a quick start, users can connect their existing social networks from Facebook, Twitter, Gowalla and Foursquare to their Whatser account.