One of SoGeo’s first clients, Bonnier Corp., among the largest consumer-publishing groups in America, and publishers of TransWorld SKATEboarding, TransWorld SNOWboarding, TransWorld SURF, TransWorld Motocross, and RIDEbmx, will launch 11 new sports-focused communities, for mobile, specifically iPhone and Android phones, and web using the SoGeo infrastructure. These communities will allow Bonnier Corp. to make its existent TransWorld Media content available through mobile and web, thereby increasing the brand value and its audience.
The community platforms will include applications that show the regular news from the TransWorld magazines, as well as providing users with context aware suggestions and information, such as where to find sports related spots in relation to the users current location. Context not only includes location aware services, but also takes into consideration the time of day, the specific sport, the user’s and the user’s friends’ preferences.
The applications will also feature augmented reality views, adding content layers for even more information. Users can access information, create content by adding spots and uploading media, and share all of this through Facebook and Twitter.
If you are attending The Next Web, feel free to stop by the SoGeo booth on April 29, ask questions and meet us. SoGeo has more news coming up shortly, to find out, get in touch with us or follow us on twitter.com/SoGeo.
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Notes to Editors:
Bonnier Corporation (www.bonniercorp.com) is one of the largest consumer-publishing groups in America and the leading media company serving highly engaged audiences through nearly 50 special-interest magazines and related multimedia projects and events.