Info
Amsterdam, The Netherlands | Published on: April 29, 2010
Social media pitch
SoGeo is launching as a company and one of the 25 finalists of The Next Web Paypal X Startup Rally http://pr.co/p/0001gj
Summary
SoGeo today announced that it is officially launching on April 29, at The Next Web Conference taking place in Amsterdam. SoGeo has been selected as one of the finalists of The Next Web Paypal X Startup Rally and will be presenting at the conference.

As a provider of a context aware infrastructure for mobile and web, SoGeo enables businesses to create innovative and relevant communities around their brands, products and services.
Details

One of SoGeo’s first clients, Bonnier Corp., among the largest consumer-publishing groups in America, and publishers of TransWorld SKATEboarding, TransWorld SNOWboarding, TransWorld SURF, TransWorld Motocross, and RIDEbmx, will launch 11 new sports-focused communities, for mobile, specifically iPhone and Android phones, and web using the SoGeo infrastructure. These communities will allow Bonnier Corp. to make its existent TransWorld Media content available through mobile and web, thereby increasing the brand value and its audience.

 

The community platforms will include applications that show the regular news from the TransWorld magazines, as well as providing users with context aware suggestions and information, such as where to find sports related spots in relation to the users current location. Context not only includes location aware services, but also takes into consideration the time of day, the specific sport, the user’s and the user’s friends’ preferences.


The applications will also feature augmented reality views, adding content layers for even more information. Users can access information, create content by adding spots and uploading media, and share all of this through Facebook and Twitter.

 

If you are attending The Next Web, feel free to stop by the SoGeo booth on April 29, ask questions and meet us. SoGeo has more news coming up shortly, to find out, get in touch with us or follow us on twitter.com/SoGeo.

 

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Notes to Editors:


About Bonnier

Bonnier Corporation (www.bonniercorp.com) is one of the largest consumer-publishing groups in America and the leading media company serving highly engaged audiences through nearly 50 special-interest magazines and related multimedia projects and events.
Quotes
“We are very excited to have been selected as one of the finalists of The Next Web Paypal X Startup Rally. Our infrastructure helps publishers to get more value out of their content and increase their reach by using mobile and social media better. And the best thing is that we truly focus on making money together using a revenue sharing model.”

— Michiel Verberg, Director Business Development SoGeo