Info
Amsterdam, The Netherlands | Published on: December 8, 2010
Social media pitch
Inspirational location-based travel content from Rough Guides now available through Whatser. http://pr.co/p/0008ux
Summary
SoGeo today announced that leading travel content provider Rough Guides is an official content partner for its recently launched mobile application, Whatser. Whatser is a location-based mobile app that suggests where to go based on places users and their friends like.
Details
SoGeo today announced that leading travel content provider Rough Guides is an official content partner for its recently launched mobile application, Whatser. Whatser is a location-based mobile app that suggests where to go based on places users and their friends like. 

 

Users can engage with trusted travel content from Rough Guides along with other content providers, in addition to following their friends to receive personalized suggestions – for the ultimate list of the best things to see and do in Europe’s top cities. Rough Guide content for Paris, London, Amsterdam and Rome has launched on the application and will be followed by Barcelona and Berlin, with further destinations planned in 2011.

 

The Rough Guides content is available to view free of charge for one year, to any user that signs up before 31 December 2010; after which a one-time fee of 2.99€ per city and per year will apply. In addition to the general reviews of top attractions, Rough Guides also offers its Not to Miss and Authors’ Picks selections through Whatser. Tags will be added to spots to identify these specific places and users can also perform a search for these tags.

 

For a quick start, users can connect their existing social networks from Facebook, Twitter, Gowalla and Foursquare to their Whatser account. The Rough Guides content can be found by following Rough Guides under the friends tab.


# # #


Notes to Editors:

Whatser is available in public beta, for the iPhone, in the iTunes app store. A Blackberry and Android version are being developed. For users of all other phones, there is a mobile website version available at http://m.whatser.com. All content is available in English and globally and also fully accessible through http://whatser.com.

 

Michiel Verberg and Anna Hogrebe from SoGeo will also be attending LeWeb in Paris on December 8th and 9th. Please do reach out to them through the below contact details to meet them in person.

 

About Rough Guides

Rough Guides, a leading travel and reference brand, has sold over 30 million books since 1982, with on average one sale every 10 seconds. As an award-winning CoolBrand® - with a mix of accurate, up-to-date information and contemporary writing - Rough Guides is passionate about travel and renowned for telling it like it is. Rough Guides also create bespoke travel content for a range of formats from customised print guides to mobile applications, visit www.roughguide.biz for more information.

Rough Guides are part of the Penguin/Pearson family who have offices worldwide. Start your journey at www.roughguides.com. Make The Most Of Your Time On Earth™.

 

About Whatser

Whatser is a mobile application that suggests where to go based on places users and their friends like. SoGeo developed Whatser on top of the SoGeo API.  

 

Quotes
“Today’s traveler wants information that they can trust, available to them in whatever format best meets their needs. Rough Guides are known for telling it like it is and we’re pleased that users can now access our information via the Whatser app, offering the usual Rough Guide blend of trusted content and travel inspiration for Europe’s top cities.”

— Liz Statham, Marketing & PR Manager Rough Guides
“Having Rough Guides content available in Whatser, offers even more inspiration to our users. Inspiration to discover spots in their own cities, and also in other cities, while traveling.”

— Michiel Verberg, co-founder SoGeo and Director Marketing